The ads are part of the second phase of a
new blood pressure awareness campaign by the Utah Department of Health’s
(UDOH) Heart Disease & Stroke Prevention Program (HDSPP). Nicole
Bissonette, HDSPP manager, says, “The aim of these ads is to show that
changes to control blood pressure don’t need to be big.”
“Focusing on lifestyle changes was a natural lead in this campaign,” adds Bissonette. “Our
focus last year was on encouraging Utahns to visit a health care
provider and learn their blood pressure numbers. Now, we want people to
know that small changes can make a big difference in lowering your risk
for heart attack and stroke.”
Other materials for this phase of the
campaign will soon be available for download on the HDSPP website and
include posters, bookmarks, and a brochure with blood pressure
information.
Blood pressure is a major risk factor for
heart attacks and strokes, both of which are leading causes of death in
Utah. Seventy-percent of the sodium a person consumes comes from
packaged and restaurant foods. To hear the ads and see last year’s
campaign materials, visit http://www.hearthighway.org/bp_campaign.html.
